About Us

As a social design lab, Dutch artist and innovator Daan Roosegaarde and his team connect people and technology in installations that enhance daily life in urban environments and spark the imagination. Clean air, clean water, clean energy, and clean space are their new values, and light is their language.

Internationally acclaimed works include WATERLICHT (a virtual flood showing the power of water), SMOG FREE PROJECT (the world's first outdoor air purifier that turns smog into jewelry), SMART HIGHWAY (roads that charge during the day and glow at night), SPACE WASTE LAB (visualizing and upcycling space waste), the world’s first URBAN SUN (cleans public spaces of the coronavirus), SEEING STARS (switching off all city lights to bring back the stars), the new organic fireworks SPARK, and the world's largest FIREFLY GARDEN in Bali.

Roosegaarde’s mantra, 'Schoonheid,’ is a Dutch word with two meanings: ‘beauty,’ as in creativity, and ‘clean,’ as in clean air and clean energy. For Roosegaarde, these should be fundamental to daily life.

In his Phaidon monograph, he states: "We first have to imagine a better future, and only then can we create it. People won't change because of numbers. But if we can trigger curiosity for a better world, that’s how to activate people. I don't believe in utopia, but in protopia—improving the world around us step by step."