True beauty is not a fashionable bag or a Ferrari, but clean air. This is the drive behind the SMOG FREE PROJECT.

Over 20,000 visitors celebrated the return of fireflies at SPARK Italy, illuminating Pesaro’s night sky with glowing, eco-friendly sparks in honor of the Italian Capital of Culture 2024.

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Daan Roosegaarde: How can we celebrate in a sustainable way? SPARK is a place of wonder, offering a new, sustainable alternative for celebrating together.

Experience the SMOG FREE TOWER in Abu Dhabi at night—a beacon of clean air, lighting up the skyline with its powerful message of sustainability and clean air.

Studio Roosegaarde has partnered with the Environment Agency Abu Dhabi to install Abu Dhabi’s first SMOG FREE TOWER, providing clean air to the UAE.

The New York Times interviews Daan Roosegaarde about the SMOG FREE RING and the heartwarming stories of wedding couples who choose to wear it.

We’ve completed a new series of SMOG FREE RINGS and are shipping it globally to our Smog Free Ambassadors. Funds from the rings will be used to create more SMOG FREE TOWERS worldwide.