We are pioneers for the livability of our future landscape in the global world. Clean air, clean water, clean energy, and now clean space are our new future values. As social design lab, Dutch artist and innovator Daan Roosegaarde and his team of designers and engineers connect people and technology to improve daily life in urban environments and spark imagination.
Internationally acclaimed works include WATERLICHT (a virtual flood showing the power of water), SMOG FREE PROJECT (the world's first largest outdoor air purifier which turns smog into jewellery), SMART HIGHWAY (roads that charge throughout the day and glow at night) and the recent SPACE WASTE LAB (visualising and upcycling space waste).
"People won't change because of facts or numbers," Roosegaarde says. "But if we can trigger the imagination of a new world, that's the way to activate people."
Roosegaarde’s mantra 'Schoonheid’ is a Dutch word with two meanings: ‘beauty’, that comes from creativity; and ‘clean’, that comes from clean air and clean energy. For Roosegaarde this should be a fundamental condition in daily life.
Studio Roosegaarde is located in a former glass factory in the harbour of Rotterdam NL, also known as the Dream Factory. Here new innovations are developed into smart prototypes for the landscapes of tomorrow. The Studio has a vast experience in public space commissions in cities such as Rotterdam, Beijing, Paris, Eindhoven and Stockholm.
Our Studio also initiates its own projects to research new social innovations in collaboration with universities and in partnerships with NASA and BMW, and has a pop-up studio in Shanghai China.
Roosegaarde has exhibited at the Rijksmuseum Amsterdam, Stedelijk Museum Amsterdam, Design Museum in London, Tate Modern, the Mori Art Museum in Tokyo, the Musee des Arts Decoratifs in Paris, Google Zeitgeist and the Victoria & Albert Museum, and won numerous international innovation awards such as the Shenzhen Global Design Award.
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